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Articles, Advice, Interviews and more from
JoAnn R. Hines, Chief People Packager,
the leading career expert in the packaging industry.
Select and read one of Hines' press releases, articles or interviews:
Design your Packaging
for the Ultimate Target Audience:
Boomers
Baby boomers are today's optimum target market. They have always been
the object of our attention, but now they have power in their age!
Every seven seconds, someone turns 50 years old. With 76 million U.S.
boomers in command of today's buying decisions, the potential for
profit and growth from this group is enormous. Not sure your packaging
is connecting or attracting this audience? You need to be sure! Take
the surveyand
provide insight into today's most powerful consumer market.
Is your Packaging
Female-Friendly? Given the female purchasing power,
every business must be on the ready to respond to this market's driving
force. Find out now! Take this
survey and
get the results.
The package sells the product. Face it! It's
not always what's inside that counts. Will your package push the
product off the shelf? Have you analyzed the 80% factor? Oops. The
80% factor is a powerful part of the population that makes 80% of
the purchasing decisions at retail. The female buyer! What does
the female consumer really think about your packaging?
Pink appeals to girls, not to women.
The number one package preference color chosen
by women is blue. What else should you know about the influences
of the package on the female buyer? Are super sized packages still
in vogue? Will a coupon influence her to purchase? The variables
are endless. To take your package to its most successful level order
the complete report. Fill out an order
form. The report will be delivered to you electronically.
Increase your knowledge and learn more about the
packaging industry at IDS-Packaging
2004. Register now and read JoAnn Hines' paper on branding plus
many others.
LEADERSHIP
GURU GIVES PARTICIPANTS THE MIDAS TOUCH AT THE FIRST EXECUTIVE WOMEN
OF GOIZUETA FALL CONFERENCE
Breaking,
Cracking or Polishing the Glass Ceiling
BRANDING DIVA SAYS: READ THE EMAIL OR NOT? THAT IS THE QUESTION
Leadership guru imparts wisdom for generating revenue through
email marketing.
If you missed this hour long teleseminar filled with Hines' techniques
for effective email marketing with practical and easy to use applications,
request a copy
of the tape.
Asking
for a Raise.
Attending
a Trade Show is Great for Your Career. By JoAnn R. Hines
NBC Syndicated Toy Packaging Segment, Hines
Talks Toys with NBC
Are Women in the Packaging Industry Paid the Same as Men?
Request a copy of this interview with JoAnn R. Hines as printed
in Converting Loop.
Tutorial - Be A Hunter
and Capture the Perfect Packaging Job - Order Yours Today.
It will be the best career investment you can make!
For information on Building Your Personal
Brand visit www.PackagingCoach.com
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